Director James Cameron and cinematographer Vince Pace are on the right track. James Cameron had the highest grossing movie of all time with his 3D movie Avatar. So he knows damn well how much 3D technology can pay off. Cameron and Pace believe in a future full of more and more 3D content in a variety of forms: 3D Movies, 3D TV Shows, 3D Games and 3D content across a multitude of easily accessed platforms. They’re betting on a 3D future and see that the stakes are high, right now, and plan to be on the forefront of this new technology.
At the NAB conference in Las Vegas last Monday they announced a plan to ramp up “industry-wide efforts to help filmmakers realize 3D’s full potential as a creative and powerful storytelling medium and accelerate the growth of the next generation of 3D solutions across all platforms” Pace said in a statement at the conference. They already have projects in the pipeline including Life of Pi, Transformers: Dark of the Moon, The Three Musketeers and the new Pirates of the Caribbean movie. They are calling themselves the “Cameron-Pace Group” and they’re planning big things, above and beyond the standard go-to of 3D movie franchises.
That’s not to say that the main focus of James Cameron’s attention is away from cinema. He boasts a prediction that all movie theaters will be able to display 3D by 2015, possibly without glasses! The technology behind auto stereoscopic or glasses-free 3D in home and at the theaters may be just the type of thing to keep 3D from becoming a passing fad. But it’s not easy, and there’s no good way of guessing when scientists will work out the huge kinks, like the image ghosting that occurs if you are viewing the 3D image from a not-quite-right angle. But according to James Cameron, once the technology for glasses-free 3d is achieved, people’s acceptance and support of it will “Go Ballistic!”